Hertfordshire's official tourism and destination management service, working to maximise the growth of the visitor economy.
About the programme
Visit Herts works with businesses, local authorities, and industry partners to maximise the economic benefits of tourism across Hertfordshire.
The sector generates £2.4 billion for the local economy, welcomes 27.4 million visitors, supports 42,973 jobs, and accounts for 5% of employment across the county (2023 figures).
With a refreshed brand and new website set to launch in 2027, Visit Herts is strengthening its role in championing the visitor economy and showcasing all that Hertfordshire has to offer.
The Visit Herts offer
Destination marketing
Promoting Hertfordshire as a place to visit, stay and explore.
Business support
Connecting tourism and hospitality businesses with opportunities, insights, and sector intelligence.
Industry representation
Championing the visitor economy and ensuring the sector's voice is heard.
Partnership working
Bringing together businesses, public sector partners, and stakeholders to drive collective action.
Hospitality Forum
Creating opportunities for employers to discuss shared challenges, explore solutions, and shape the future of the sector.
Research and insight
Providing data, evidence, and forecasting to help inform decision-making and support inward investment.
A key employer
Tourism and hospitality are often people's first step into employment. The sector is one of the largest employers of young people, accounting for around 40% of first jobs and providing more apprenticeships than any other sector.
The sector also plays an important role in supporting social mobility. With 80% of managers not holding a degree, it offers significant opportunities for inclusive career progression and talent development.
Despite this, skills, recruitment, and workforce development continue to be one of the sector's most pressing concerns, affecting overheads, productivity, and growth potential. Visit Herts harnesses the opportunities available through Hertfordshire Futures' family of services to help employers attract, develop, and retain talent.
Beyond employment, visitor spending supports local businesses, helps sustain town centres, protects cultural and heritage assets, and contributes to vibrant communities. A strong visitor economy also enhances Hertfordshire's appeal as a place to live, work, invest, and do business.
Key growth opportunities
Universal United Kingdom Resort
A major opportunity to attract new visitors, increase overnight stays and create supply chain opportunities for Hertfordshire businesses.
London Luton Airport expansion
Improved connectivity and growing passenger numbers offer a chance to attract more domestic and international visitors to the county.
Growth of screen tourism
As a global centre for film and TV production, Hertfordshire is well placed to benefit from screen tourism, encouraging visitors to explore iconic screen locations.
Increase in domestic short breaks
The county's location, attractions, heritage, and countryside make it well placed to capture growing demand for day trips and short-stay tourism.
Get in touch
Daria Godding is our Visitor Economy Manager.